80% of new products do not manage to survive more than a year since entering market. Today only those products have chances of success which offer significant functional or emotional benefit to customer. ACT product research will help you evaluate and sophisticate the new or existing products.
Testing the concept of new products or services will minimize the risks of mistakes from the very initial stage of the project, will prevent you from wasting investments and increase efficiency of your investments.
Testing the product will help you in engineering new products or improving existing ones. What combination of product characteristics is most attractive for customers? How will the customers react on changes and novelties? We will help you envision development perspectives of your products and existing risks.
Packaging of products most of the times plays decisive role in customers’ decisions. Considerable experience has been accumulated in ACT about the taste or preferences of customers in various product categories. We are ready to share this experience and assist in creating the best packaging for your products.
Even most experienced market specialists are cautious when deciding on the optimal price of the product. We will deliver reliable data that will enable you to minimize the risk of possible failure of pricing policy.