Research Methods
Marketing research is the primary type of research carried out by ACT. We offer a wide range of studies relating to both the individual business-to-consumer market and the organizational business-to-business market.
Creative Sessions
Creative sessions are optimal during creation, development or modification of a product .This will help you plan specific marketing or PR activity.
Quantitative Research
Our experience and resources gives us the possibility to conduct the quantitative survey throughout the country. During the research, we use both traditional and experienced, and innovative methodologies.
Qualitative Survey
In order to reveal in depth motivations, attitudes and emotions, our specialist use various proactive techniques and tasks during qualitative survey.
Observation
Observation studies the issue in real time and situation and provides incomparable accuracy of data. Its usage with different forms and combining it with survey methods is popular throughout the world.
Testing
We offer you product testing using various methods of experimental research – we conduct open and blind tests; Hall test in a specially equipped laboratory for research.
Omnibus
”Urban-omnibus” fully reflects Georgian adult urban population’s views and it is particularly suitable for companies, who’s target segment is broader society.
