It is common knowledge that nowadays consumers buy not product, but imagination about the product, that is, the brand. Using brand survey instruments ACT gives the opportunity to explicitly see how consumer view your brand, what are its positions, who it is developing and what is its potential.
Building of a strong brand starts from a valuable idea. But how can we determine whether the idea is valuable for the target segment, for which we create the brand? ACT will assist you to test a brand idea, sophisticate or evaluate its potential.
If you are creating an entirely new brand or whether you are renovating existing, it is extremely important to know what information does the company name or logotype provides to your consumers. We will assist you to create a logotype or a brand name, which will best fit its conception, product; it will be attractive, simulative for consumers and will endure time.
Sometimes consumer imaginations about brand do not coincide with the idea which was supposed to be included in it. ACT will help you to determine what position your brand has in consumer’s consciousness, how do they imagine or what kind of emotional associations they have with your brand.
Stronger the brand is, worthier becomes the product or service produced by the company. Are you interested in how much your brand increases the product price? ACT will assist you to conduct the estimation using modern approaches, will measure your brand value and evaluate the equity.