Visual Branding

Brand’s visual elements – color and shape are most important factors of brand creation. It is impossible to describe your uniqueness and brand essence only by words. Function of brand visual identity is to highlight, strengthen brand’s verbal side and potential.

Our company, using its own partners and resources will elaborate visual branding elements, such as:
     •  logotype;
     •  Special  type;
     •  Brand-book;
     •  Packaging;

Logotype
Logotype is the key element of special style. Good logotype suggests company’s positioning, its main values and creates platform for company’s entire visual image.

Our specialists together with our partners will offer several versions of logotype. In addition, you will have an opportunity to test your logotype at our company in the target segment and rely on evidence and not just on your tastes and intuition.
 
Special style
Special style ensures clear differentiation of the brand. Using various visual attributes it clarifies brand’s values and positioning.

Special style unites elements, such as: logotype, symbol, special shrift, colors;

Additional elements, illustrations and other elements required for style creation (depending on client’s needs and the brand specificity itself).  

Brand-book elaboration
The mission of the brand-book is to appropriately deliver brand idea to company’s personnel and its most important elements. It clarifies brand rules. Brand-book includes company’s positioning, values and all the rules about special style element usage and its specification.
Creation brand book is the final stage of special style elaboration, which provides company with the opportunity to properly reflect brand’s visual style in any communication channel or method in the future.

Packaging design
In many types of businesses packaging is the first and one of the most important stages of communication. It is irreplaceable communicator for the retail businesses, especially for FMCG products. Packaging is either calling consumer from the shelf or remains invisible. Packaging design instantly creates a vision on the values of your brand, taste, image and even price category.

Along with visual parameter, proper packaging makes product easy to use and thus, communication becomes more enjoyable.

After creation packaging design, our specialists test its every single detail, consider attitude of potential consumer, feelings.

We will provide you with several packaging versions and will test them with people who are your intended consumers.