Testing Brand Idea
Building a strong brand starts from a valuable idea. However, sometimes it is hard to determine how valuable the idea is for the target segment, for which we create the brand. Therefore, before creating and developing a brand, you will definitely have questions listed below:
- How do the target segments understand your idea?
- What will be the attitude of the consumer to your brand?
- How valuable is it for the consumer?
- What does excite consumer and what is vague or unacceptable for him/her?
- Will your brand meet your expectations?
ACT has elaborated unique approaches and methodology for testing brand idea, which will assist you to:
- Sophisticate your idea and adjust the brand to consumer tastes;
- Evaluate the potential of idea;
- Significantly increase the probability of success.