Name and Logotype Testing
A strong brand name and logotype is more effective than detailed product or service description – they present the brand promise. This is why before creating or renovating your brand or logotype, it is important to know what information they provide, what are their strong and weak sides.
ACT applies to modern approaches and combined research methods for name and logotype testing. The test evaluates:
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Preliminary associations |
What are the preliminary positive or negative associations of consumer related to your brand name or a logotype? |
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Correspondence with brand idea |
How well does it express or how appropriate it is for the brand idea, values and promises? |
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Correspondence with product/company |
How appropriate is the brand name and logo for the product, service or company? |
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Expression (name)/simplicity of visual perception (logo) |
How simple is the name pronunciation or how easily understandable is the logo symbol or the text of the logo? |
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Sound (name) / visual attractiveness (logo) |
How well does the name sound for consumers and how attractive is it visually? |
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Emotional force |
Is there any emotional spirit in the brand name or logotype? If there is, then what type of emotions does it arise? Do these emotions stimulate purchase behavior? |
Based on the parameters listed above, we will assist you to create the name and logotype which:
- Effectively reflects brand idea and promises;
- Is appropriate for product/company;
- Is attractive and has a stimulating effect on consumer;
- And most importantly, is endures time!
