Knowledge, Attitudes and Practice (KAP) Survey
These kinds of surveys are attractive as far as the survey design is simple, data are quantitative (countable), comparatively small size of sample is needed to generalize the results on the population, is time effectively implemented, gives the possibility for cross-cultural comparison.
With KAP surveys we help our clients to identify the awareness of the population about the study issues. For instance, in the education sphere it might be to study what the population knows about ongoing reforms, which reforms has specifically heard about and how is the content of the reform interpreted? In case of survey in court system it might be to study the awareness of population about the laws, etc.
Attitudes are connected to the individual’s knowledge, emotion, values and consequently it might change from positive to negative and vice versa. As the result of studying attitudes we identify the emotional attitudes/evaluation of individuals towards survey issues. For instance, does she/he like specific reforms and how much? How important he/she thinks the specific court reform is? What is her/his attitude towards specific action or fact, etc.
Studying knowledge and attitude is not enough without studying existing practice/behavior. These kinds of surveys give the possibility to identify the behavior models of population towards study issues in detail. For instance, in the sphere of healthcare it might be the frequency of getting ambulatory service and its frequency, challenges in using the insurance, etc.
Analyses of mentioned survey give the possibility what relationship / connection is between population knowledge, attitudes and behavior, how strong or weak is this connection? For instance, what influence will the rise of awareness on study issues will have on their behavior.