Existing and Potential Market Analysis
A clear vision of continuously changing and dynamic market environment where your company, products and brands operate is the most important aspect at any business cycle stage, regardless whether you are at starting, developing or at the peak of your business.
We offer you existing and potential market analysis, which will provide answers on the following questions:
- How large is the existing or potential market of my product/service?
- What is the volume of entire market and what is the share of my product/company on this market?
- What is the penetration quality of this product/service? How concentrated is the market?
- What are the tendencies of market development? Is the consumption of the product/service growing or shrinking?
- What is the maximum potential of sales’ growth of my product/service?
- Are there any threats to my business or are there any new opportunities on the market?
At the stage, when you have only an amazing business idea, ACT will help you to determine whether there is a space for your business on the existing market and whether it is worth to implement your idea. This analysis will minimize risks of useless investments.