Consumption Market Segmentation

Business is successful if and only if it takes into account consumer’s demands and tastes. However, consumers often have divers needs and thus, it is impossible to use identical approach for each costumer.

We offer segmentation of complicated and divergent market in various aspects. This will help you to individually assign your marketing mixture (product, distribution, price and marketing activities) to different target groups and thus, better fulfill their demands and needs. Targeting marketing itself is an important prerequisite for the success of your business.

Retail market (Consumer Market) segmentation is possible based on the following characteristics:

Geographical segmentation:   Distinct, cities, regions, population density, settlement type (city/village), etc.
Demographic segmentation:   Age, gender, nationality, religion, education, marital status, family structure, size of the family, employment, income.
Psychographic segmentation: Values, views, ideas, attitudes, life style, activities.
Behavioral segmentation:       Consumer values, consumption frequency, consumer status (regular, former or potential) consumption circumstances (for example, celebration, fasting, etc.)

As for the corporative market (Business or industrial market), the consumer segmentation is based on the following characteristics:

Organization location: City, region, country, settlement type (city, village), etc.
Organization type: Legal status, company yearly turnover, number of employees, industry, sector, main product, etc.
Purchase behavior:  Consumption indicators (active, passive), consumer status (regular, former or potential consumer), purchase types (consignation/advance), etc.